When is the last time you’ve “freshened” up your content, pictures, videos, keywords, etc. on your website? Was it a long time ago? That is probably something want to fix ASAP and have your website as relevant as possible.
Search Engines like to see relevant up-to-date fresh content, pictures, videos, keywords, etc. OutKast said it best…. “So fresh and so clean clean.” This is what search engines want; fresh content so that they are the most relevant resource for you to go to when you need information. If you used a search engine that never produced the results you were looking for would you continue to go back there? Most likely not.
Ok so how about the other half to the chorus? Your website should be cleaned through the layout, number of words per page are sufficient, the content and the keyword density. Search engines appreciate a good clean optimized website. When you read a magazine don’t you want to see the title of the article in the beginning? So do search engines. If you want to target a specific subject (aka a keyword/keyword phrase) for a specific page then you need to have that keyword as close to the beginning as possible.
So don’t forget to clean up your website! Make it relevant for not only the search engines but your visitors. Who wants to read the same content over and over and over again? Nobody.
Get to cleaning and freshen up that website!

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