Tag Archives: email marketing

Opt in vs. Opt out

Sebastian (again!)

Nothing earth shatteringly important today, just something that I noted.

I’m used to dealing with an Opt-out email package (don’t blame me, agency working for a client with an opt out list I swear) and my new job uses an Opt-in package instead.

How does a 27% click through sound? Yeah, it’s pretty good. That’s Opt-in. The agency I was at previously had the client with an opt out list, 0.03% click through!

What? That’s ridiculous. Similar sized lists (approximately 15,000) and such a huge difference.

As I said, nothing earth shattering. A huge difference though.